Think Beyond Rankings & Get Social

As a search engine marketing expert, you have to understand that your main aim is to get good traffic to your website and for that you have to think out of the box. You must have realized that when the internet came, a lot of business communication shifted online and this further results in higher traffic to your website. Now if you think about search engine optimization, then you have to add social element into it as these days it has become a great catalyst to bring in more visitors and customers. If you aim at getting higher rankings for your website, then you have to take help of the SEO which will give your website improved visibility. For your business growth, you have to realize the potential of social media which will help you think beyond mere rankings and will take you on a path which will help you stay ahead of the competition. When you receive a like on Facebook, it is considered more genuine than any other link received through search engine optimization. You have to very careful of the fact that quality is the most important thing and if your user does not find worthy results, they will shift to other sources.

If you want to ensure the quality of results, then you have to think beyond regular SEO and try and include social aspect in your search engine marketing campaign. Now when you talk about Google, the few things which will strike your mind include Chrome, local, mobile and Android. You should now understand that Google is no more about search only and you have to think about various innovative social strategies to give a boost to your business. However when we talk about the time factor and the availability of results for a longer time, then your search engine optimization will definitely beat the social media. You have to get going with the time and if you are not considering social media, then your search engine marketing campaign will surely suffer.

You can start with creating a Facebook page and a Twitter account and when you do so, you can see the improved amount of traffic to your website. Through Twitter, you can post the relevant content which you would want to share with your users and other people can also follow your website if they find it interesting. For your effective search engine marketing, you have to add spice to your SEO activities and this will make your website more popular among the masses. Ideally you should add a Facebook ‘like' and Twitter ‘tweet' button on your website which will improve your website's visibility on the social platform. As a search engine optimization expert, you should upload fresh and original content on the social media and try and optimize every page of your website.